Home page informs and serves? score here ->________
defines organization, makes clear what users can do on the site, gives direct access to key content and tasks (hot buttons)
Informative Labels? ________
clear, straightforward words (not overly clever or obscure); uses language understandable to unchurched (not the internal lingo); links have explicit "departure information"
A speedy site? ________
pages download quickly, no time-wasting multimedia shows
Good stuff is above the fold? ________
key content and functions are visible in first screenful (on 600 x 800 resolution)
Rule of 7s? ________
navigational choices, categories, lists of links, groupings of content limited to 7 (+/- 2)
"Webified" content? ________
text is in scannable bite-sized bits, formatted with bullets and bolding; bottom-line info is at top; long text is cut into sections that can be navigated easily; e-functions included (printer-friendly version, add comment, e-mail to a friend)
Sensible navigation? ________
follows Web conventions (main nav at top or in side columns; links are underlined or otherwise recognizable as links; logo in upper left goes Home...); doesn't force user to learn an entirely new scheme; is consistent throughout the site
Clear signposts? ________
user is oriented on every page; each page makes sense no matter how user arrives (no orphans); user can always go "Back" and "Home"
Not for geeks? ________
site doesn't force users to jump through hoops (frames, horizontal scrolling, download and install plug-ins) to get to most content; keeps users informed about progress; helps users recover from errors and deal with warning messages
Well maintained? ________
few broken links, missing graphics, and non-working functions; time-sensitive information is kept up to date
TOTAL SCORE ____________